You're known for buying businesses. But the best business you ever built was the one made from your own knowledge: $7M in course sales through webinars. Offer one is for people who already have a course or coaching offer but can't get strangers to buy it — webinars fix that, with AI doing 80% of the labor, and we run the machine together. Offer two, at the end of this page, monetizes your other asset: a million followers.
The avatar: coaches and course creators who already have the thing. Their friends and followers bought; cold traffic doesn't. The fix is a webinar, and they know it — they just can't build one. So the webinar makes them two offers at once. Do it with us for $997: the software builds their webinar from their existing course (deck in your $7M structure, reg page copy, follow-up emails), plus weekly coaching and a stack of bonuses. Or we do it for them at $7,000: the ones who'd rather write a check than learn book a call right from the webinar, and our team builds everything. No onboarding calls, no cohorts — $997 buyers log in and their deck is drafted the same day.
Using your offer frameworks, the software turns what they already know into a high-ticket-worthy offer. Day one.
Webinar script and slides built from your $7M webinar structure. They edit and record. Never a blank page.
AI qualifier screens registrants, AI follow-up chases no-shows and attendees, reg page takes traffic.
The software is ours, branded to this offer. A proven AI platform scoped to one journey: offer → script → slides → marketing content. We demo it live on the webinar. The demo and the product experience are the same thing, which is the strongest proof a pitch can have.
Students get twelve months with us. The first 30 days is the build sprint below; the rest of the year is weekly coaching, the software, and the community — growing and optimizing the machine they built.
All teaching lives in the online course and software training. The two weekly calls are pure coaching, themed by stage so students join any day and drop straight in: you lead the Build Call (offers, scripts, decks — your $7M lane) and Chris leads the Launch & Grow Call (funnels, AI follow-up, traffic). Your total weekly commitment: one call plus batched async reviews, whether there are 10 students or 200.
Hit the five checkpoints and your machine is live in 30 days, or we keep working with you at no cost until it is. Completion-based, so it's honest, defensible, and ad-safe. No income claims anywhere.
| Layer | Price | Notes |
|---|---|---|
| Core program | $997 | Sold directly on the webinar (3-pay and BNPL on our stack): the software builds their webinar, weekly coaching with you and Chris, the bonus stack, and 12 months of software access. |
| Done-for-you | $7,000 | Offered on the same webinar: "or we build the whole thing for you." Self-selected buyers book a call and our sales team closes — high-intent calls only. |
| Renewal, year 2+ | $500 / mo or $2K / yr | Continued software and coaching. The webinar-builder software is the retention core. |
Urgency stays honest: enrollment is capped by how many new student offers you can review each week, shown as real weekly spots. Proof is seeded with a handful of beta students before ads scale.
You built 1M+ followers on TikTok and Instagram and turned that attention into product sales. The Lab teaches your audience to do the same: build the brand, then actually monetize it — courses, digital products, and offers of their own. A membership, not a course, so it compounds.
Workshops and community get people in the door. Premium software they use every single day is what keeps them paying: cancel the Lab and you lose your content system, your brand voice, and your library. We custom-build the membership platform with billing built in, so software, community, and access are one system — leaving means losing all of it at once.
One live workshop a week, rotating between content and brand (hooks, storytelling, platform strategy — your superpower) and monetization: how to package their expertise into courses, digital products, and offers that sell. Plus one special-guest call a month from your network — access members can't get anywhere else.
Members-only community where wins get posted, content gets feedback, and workshop replays live. Retention is the business model of a membership.
A premium content engine trained on your viral frameworks: hooks, scripts, reels, and carousels in the member's own brand voice, on a living calendar. Their voice profile, content library, and best-performing hooks all live inside it — the longer they stay, the more it's theirs. Members don't just want it; they need it.
The ladder is the real play. The Lab converts your followers organically while a modest ad budget ($2–3K/mo to start) scales it and retargets everyone your content already reaches. And a member who builds an audience and an offer inside the Lab is the perfect future buyer of the Webinar Machine. Content → $97/mo Lab → $7K Machine → done-for-you. Two offers, one ascension path.
We build the entire path, and the two offers interlock inside one funnel:
Run either offer alone, or both as the full ladder. The Webinar Machine path looks like this; the Lab follows the same playbook with a lighter build.
Everything on this page runs on systems already live in our agency today. Nothing here is theoretical.